Every day we see examples of products that companies have spent decades branding. The benefits of a strong brand cannot be underestimated. Healthcare products, cereals and automobiles all have a brand image. When we think of people, we often think of their reputation as we know it. In today’s competitive marketplace, it’s becoming increasingly important to not only brand products, but to create your own brand. What does this image look like and how can you establish it? Follow these recommendations from the professionals for tips on creating your personal brand.
The core principals of a strong personal brand are ethics, kindness and dependability. From there you can hone your skills in whatever profession you have chosen. Are you a strong public speaker or community organizer? Maybe you have exceptional leadership skills and are able to enlist follows to a purpose or cause. Whatever your particular gifts are, begin to build on them and others around you will begin to see you for those characteristics.
Personal style is a huge component of personal branding. If purple hair and excess bling is your thing, make sure this is what you want to be known for. If your personal style is stuck in a decades old rut, consider ramping up your personal styles by taking advantage of the awesome deals offered by Groupon coupons and enjoy the monthly deals in personal care offered by Birchbox. From personal care, to skin care to makeup, Birch Box sends a surprise box of goodies to your home each month that have been tailored to your personal style.
Finally, know that the most important component of a positive personal brand is not only consistency but a genuine smile and quiet self-confidence. Good luck on your personal journey as you develop your own brand that will serve you well for years to come.