Are news wire services really all that useful in 2016? The answer is a resounding yes. Within that answer, there are two additional things that you are going to want to keep in mind. In the first place, press releases through a news wire syndication service can work with just about any business. More to the point, and this is something that small business owners really need to keep in mind, press releases can also work for businesses of virtually any size. This is because press releases as a general concept represents a highly flexible approach to improving your visibility and SEO potential.
It is also because press releases can prove to be a cost-effective method for promoting yourself in the most proactive fashion possible. Working with a service like Nix, you are going to realize that press releases are far more affordable than you ever realized. More importantly, they can produce the same results for you that they can produce for a larger company.
These are just a few things to keep in mind. At the same time, you should also keep in mind that when you work with a service like Nix, you are potentially getting to the best of what a good press release should entail. There are numerous crucial defining elements to news releases. Understanding even some of these can make it easier to see how a press release syndication service can take your business further than you ever imagined.
What Defines A Great News Release?
As you can imagine, several different things define a great news release. To be sure, this includes things like a great headline, a strong first paragraph, and hard data. There are other elements to a good press release to look for, as well:
- It is grammatically flawless: A great press release isn’t going to just pack useful, engaging information into a relatively short document. It is also going to be absolutely flawless in every imaginable way.
- Quotes: A good press release will contain at least one or two quotes. More importantly, those quotes are going to come from the kinds of strong sources that people are going to take seriously.
- Contact information: Think about it. What good is a press release going to be, if people don’t know how to get in touch with you?
- 1-2 pages: The rule of thumb with press releases is simple. One page is advisable. Two pages is fine, but pushing it.